Marianna Lopert-Schaye, Global Head of Digital Partnerships and Investments at BNY Mellon said: “We are thrilled to be a strategic investor in Illuminate Financial as part of our commitment to fulfilling BNY Mellon’s mission to identify ground-breaking digital technologies, bring greater operating efficiencies to the market, and help accelerate the delivery of innovative solutions to clients worldwide.” The final close of this fund sees Illuminate welcoming two additional strategic partners, BNY Mellon and Euroclear, who join global financial institutions J.P Morgan, S&P Global, Jefferies, Deutsche Börse Group, Barclays, Citi and SGX as investors. Illuminate Financial’s investors include some of the largest and most well-respected financial institutions that provide a broad array of banking and market infrastructure services.
#Illuminate website services series
Illuminate Financial will use the capital to make further investments in Series A companies driving innovation in the financial services industry. Illuminate Financial, a financial services-focused venture firm, has closed its third fund, a $235 million fund to invest in early-stage businesses solving problems for financial institutions. BNY Mellon, Euroclear join existing strategic investors J.P Morgan, S&P Global, Jefferies, Deutsche Börse Group, Barclays, Citi and SGX in the final close of Illuminate’s third fund.EM continues to serve as a strategic partner as the company grows. That laid the foundation for future marketing programs. We also helped him strategically reposition the company in a way that was more customer friendly and also more aligned with their mission and value proposition. Our team gave the new marketing leader room to breathe by keeping critical projects moving while he settled into his new role and built out the marketing team. Instead of hiring a bunch of people, I use EM as a retainer.” A solid foundation and a go-to partner “EM can play any role and help out in almost any marketing specialty. Once our work was completed, we provided WordPress training, tracked key website metrics, and additional user testing. To create and produce the video, we created a script and worked with an LA-based studio. We integrated the site with their marketing automation tech stack. For the website, we developed multiple design concepts and built a responsive, SEO friendly website on WordPress. We then moved into website design and video production. This supported the next phase of strategy work–creative brief, SEO recommendations, marketing funnels, and website wireframes. They did interviews with internal stakeholders and clients a competitive analysis of both branding and website website user testing SEO keyword analysis and a site architecture review.įrom our research, we created a Discovery Learning Document, positioning Illuminate as The Education Intelligence Platform. We provided a team that included specialists in Positioning, Research and Strategy Lead Gen SEO Project Management Storytelling & Creative Direction Visual Design, and Web Design and Development. So, when a new director of demand gen came on board, his first call was to EM for support. The marketing department was thinly staffed. They also wanted an overview video for the home page.Īs with many tech startups, the company was investing heavily in product development and sales.
#Illuminate website services update
It needed an easy to use CMS so internal users could easily update content. They also needed a new website ahead of the company’s peak selling season–one that could be more of a lead generation engine and sales tool. Illuminate Education, an edtech startup providing student assessment tools to K-12 public schools, was in desperate need of new positioning and messaging.
Positioning the company to generate leads from their website
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